People Want Their Privacy Back: California Consumer Privacy Act

  • Ask your media and data collection partners what policies they’ve put in place to be compliant with CCPA
  • Once you obtain those partner policies, have your legal department review them against your own corporate governance standards
  • Ensure that any marketing materials that actively or passively collect consumer data let consumers know what their privacy rights are regarding that data — examples may include CRM, co-pay cards, and app registrations

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Patients & Purpose

Patients & Purpose

70 Followers

A full-service agency dedicated to patients and marketing health brands