How do you get started with omnichannel, and how could it automagically transform your healthcare brand? In the latest episode of the Healthy Perspectives podcast, we talk with Katie Manty, VP, Omnichannel Strategist at Omnicom Health Group’s Omnichannel Center of Excellence, and discuss how taking meaningful steps toward omnichannel can help you reach your marketing goals. Click this link to listen!

Since 2020, healthcare professionals and patients and healthcare professionals have been listening to more podcasts than ever before. So, in this latest episode of the Healthy Perspectives podcast, we talk with P&P Strategy & Innovation lead, Steph Parker, about how healthcare brands can capitalize on that trend. Click this link to listen in!

We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives? In the latest episode of the podcast, we hear from Nick Propper, CEO of Impact Human Performance, as he talks about his unique approach to recovery and how it can be applied to our everyday lives. Click this link to listen to our hosts, Martin Kearton and Angelica Kopiczko, chat with Nick.

2021 was another year full of challenges and opportunities. In today’s episode of the Healthy Perspectives Podcast, we talk about some of the ups and downs we felt in 2021, personally and professionally. Hear from folks at P&P about what they took from the past year and what they are looking forward to in 2022. From pushing the boundaries of healthcare marketing to helping improve patients’ relationships with their healthcare teams, we’re excited about what this year has to offer.

Did you know that it’s still possible to connect with patients even when they don’t know their ABCs? Communicating with children about an illness or disease can be difficult, especially when it’s hard for them to even understand why things are happening in the first place. But it is possible with a little bit of creativity. In the latest episode of Healthy Perspectives, our hosts Martin Kearton and Angelica Kopiczko chat with child life specialist, Jessica Parise. Jessica takes us through the different ways to overcome communication barriers in pediatrics as well as communicating with parents of young patients. Give it a listen here!

Think of some of the most successful companies of the last decade — Amazon, Apple, Warby Parker, Sephora, Target — and you’ll quickly realize they all have one thing in common: an exceptional customer experience (CX). But the emphasis on CX hasn’t been limited to retail. In fact, the heightened…

As my summer with Patients & Purpose comes to a close, I wanted to take a moment to reflect on the many meaningful experiences that helped me learn more about healthcare advertising. This internship was my first experience in the pharmaceutical industry, and it has been nothing short of rewarding…

Growing up in Canada, Gena Pemberton was surrounded by all groups of people. But that didn’t mean she was always seen or heard by her peers. As VP Director of Diversity, Equity, and Inclusion at Omnicom Health Group, she takes those past experiences to guide her work. She views DE&I as planning a party. Diversity is about who gets invited to the party. Inclusion is being at the party, and belonging is being asked to dance. Equity is being able to create the playlist — can I choose the songs?

By now, it comes as no surprise that the COVID-19 pandemic disproportionately affects Black people. In fact, researchers found that Black and Hispanic/Latinx people account for more than half of the COVID-19 hospitalizations and were three times more likely to die from the disease. But this isn’t a new phenomenon…